

The newsletter function on Facebook is also very interesting for media companies.

In addition, there are also options for voice and video calls and group chats. These range from text messages to photos and videos to stickers, to GIFs and audio files. In addition, Meta’s Messenger also offers many communication options. This makes it clear that companies can reach a lot of people through the platform. More than half (53 percent) of Facebook users prefer companies they can chat with.On average, more than five million GIFs are sent via Messenger every day.It has been downloaded over a billion times via Android.

